The Original Green Never Dyed

In the growing sea of corporate green washing, hemp has a way of separating the real from the phony. Like mom always said, "the truth always comes out in the wash", and sadly, recent reports have shown how much of the recent rise advertising and marketing trends been driven by largely false propaganda ans exaggerated and even completely false claims of eco-smart or eco-friendly products or practices. Unfortunately, it will likely continue until enough consumers are educated on the terms, practices a science

While there is minimal enforcement and few official standards, hemp presents a stark contrast in meeting climate objectives, and should be prioritized as our most essential resource for combating increasing temperatures, pestilence, disease, food insecurity, nutritional deficiencies, and ecological collapse of the planet and its inhabitants.

It's a pivotal time in history for the consumer demand to shift into a broader understanding of the people and lands behind our fashion choices and cultural influences. An increasingly conscious public is holding businesses and entire industries accountable for a radical change in our entire economic model - from product sourcing, manufacturing and distribution to the marketing, sales and very shelves they are designed to reach.